Let's Do Some Niche Brainstorming

It' Monday morning, and I am sure many of you are feeling tired from the weekend. I might also add, it is that time of year when we once again find our clocks springing forward an hour. But, this is not the time to slack off where business is concerned. Today we are going to begin brainstorming more about the future. Let's plan to carve out a little more space in the business world targeting a specific audience. How are we going to do that you might wonder? Go grab a nice, fresh, hot cup of coffee and let's get started.

Think about something you enjoy. It could be chocolate, books, tea, hats, clothing...whatever that might be. Write down your top three choices. If you had a choice to do something with one of those three things which one would it be? Which one makes you happiest? Think of something that you could do with this thought that is business related. If your passion were hats, how could you offer a trendy style of hat that was more difficult to obtain in you area? how would you receive the hats? how could they be delivered? why would people want them? What about chocolates? How could you make them different? Could you make them shaped like a particular object? Who could you get to make them? Who would your target audience be? I recently wrote an article about a Lice Removal Salon in Washington State and at their Grand Opening celebration they served cookies shaped like Lice. Now you may turn your nose up at the thought of Lice, but think about how memorable, and amusing those cookies were. It leaves visitors with something to talk about. How can you make people talk about your passion? Your goal for today, is to think of an answer to this question.

Take a little time, review your ideas and allow them to flow. Can you imagine getting up daily and working to make this niche even better? How can you make it wacky? fun? delightful? Think about it, jot it down and get your creative juices flowing today?