Get Crazy, Wacky, and Creative When Promoting Your Business!

I am always thinking about different ways to let people know about what I am doing in business. While this doesn't always have to cost money, it does need to be in a manner that makes you and your business stand out to others. Not long ago I saw a couple of business promotion ideas that stood out to me and I would like to tell you why.

First, while on a local highway, I caught site of a vehicle that had something that appeared to be a clear box attached on the back. After getting closer, I noticed it was a box filled with colorful flyers. A small slot beside the flyers held business cards. A lid ensured that the items would not get wet, and remained securely in place. Gold lettering beside the materials indicated the business name. I had never seen anything like this. It was sort of a self serve business promotion. Rather than going shopping and returning to your vehicle only to find unwanted brochures or information placed under your wiper, you could grab information yourself if interested. The bright colors and unique placement of this box made you want to get closer, and grab information just to see what it was all about.

Several minutes later while rounding a corner I noticed a black Mercedes heading in my direction. Attached to the side was a bright yellow sign promoting a housecleaning business. It was interesting to see the color contrast. It grabbed your attention because it screamed "look at me."

The economy has caused people to become creative in expressing their business offerings. What have you done lately to let others know about your business? Have you gone to extremes to spread the word? Share your ideas here.