Sunday, March 6, 2011

Has Google's Change in Search Ranking Algorithms Affected Your Business?


Recently Google made a major change in the way they ranked their search ranking algorithms. This was done to prevent websites from manipulating search engine rankings. In other words, weed out the "content farms," as they are known. Those are the sites that put information everywhere, the information is repetitive, or creatively re-worded, and the information is often useless.

I know opinions vary on what sites fall in to this category. The bottom line here, and lesson to be re-learned is always diversify. It is never smart to place all your faith in one field. You must branch out, take chances, and constantly create new things, and develop new ideas to allow for business expansion.

This is the time for many to go back to the drawing board and review your business practices. Continue to find new ways to keep your ranking high.

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