Saturday, July 30, 2011
Recently, I had some construction work performed at my home. The worker I hired showed up with a friendly smile, and gear in hand ready to start his day. What surprised me was the baseball hat he wore. Resting comfortably upon his head, and proudly displaying bold coloring, it had a clear message for all to see. Sh#t Happens! I couldn't believe it. I paused momentarily, unsure if I should be frightened to let him touch my home and begin the repairs. What was his advertisement supposed to really mean? "Interesting hat." I commented. He smiled proudly and whistled away as he began to set up.
This advertisement was a simple reminder that we must remain aware of the message our business is conveying to others at all times. When you present yourself to a customer, or potential customer-you don't want them to ever hesitate about hiring you. I know I did. Fortunately, he did a fantastic job. But, not everyone is willing to give you a second chance, and it often reverts back to the old saying, you have one opportunity to make a first impression.
Tuesday, July 19, 2011
"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own. And you know what you know. And YOU are the one who'll decide where to go..."
— Dr. Seuss (Oh, the Places You'll Go!)
Thursday, July 7, 2011
We are looking for those willing to share their preferred means of social-networking and why? Do you utilize Facebook, YouTube, Twitter, web-conferencing, or something else? What works best for you, or has proven to be an effective means of promoting your business? Share your thoughts, and help those trying to learn understand.